Search Engine Optimization India

Link Popularity: Link building is a complete process of creating web presence on search engines. Strategic link building is about establishing a formal competitive position in the online marketplace and in this process, it is the quality of the link that matters more than the quantity.

Many search engines determine the value of websites based on the number and quality of other websites linking to it. This process of structuring is commonly referred to as Link Popularity or Link Building. It is considered as an important factor in ranking of a website.

Majorly there are three types of link networks.

One-Way Link

One-way links witness a number of successful links converging into your website and adding to its value. It proposes a one-way flow of traffic to the client’s website. It is a link to client’s site without requiring a link in return.

One-way link is rewarding and advantageous as it is a form of recommendation or endorsement for the website.

This is a proven method in developing strong site-popularity foundation for young or traffic-stagnant sites.

Reciprocal Linking

It is a two-way linking process wherein if site A links to site B, site B links back to site A. In other words, this is a mutual relationship between two websites. When compared to one-way linking, reciprocal linking has lesser value because it is perceived to be in exchange of the other links.

3-way Linking

A three-way link, better known as a pyramid link is when site A has a link with site B, site B with site C and site C in turn with site A. This way it gives an impression of a one-way link process. The key is delivering relevant links from relevant content.

Link Building process includes:

* Press Releases: An announcement of an event, performance, or other newsworthy item that is issued to the press is referred to as a Press Release.

Press release is the best way to inform thousands about the happenings within the company, to drive in web traffic and improve the link popularity of the website.

Press release submission and optimization service is designed to maximize the visibility of the client’s press release in the news search engines and media databases. It is essential to ensure that the press release is keyword searchable for the best search terms.

Image Web Solutions provides network distribution and technology enhancements for the release. We carefully analyze the release and optimize it around key search terms that increase online visibility of the business.

Press Release Submission service includes:

+ Professional Keyword Research
+ Keyword Rich Anchor Text in Links
+ Optimized for News Search Engines
+ Guaranteed “Page One” Placement
+ Google News Inclusion
+ Yahoo News Inclusion
+ PR Web and eMediawire Distribution
+ RSS/XML/OPLM/NewsML Inclusion

* Text Link Advertising: Image Web Solutions’ Text Link Advertisement program incorporates some of the most popular websites on the Internet. Our seasoned relationships with industry giants include Jupiter Media, Internet.com, iEntry/Webpronews, and Clear Channel Communications.

* Directory Submission: Directories are proven to drive relevant web traffic. For most companies, Directory Inclusion will create a long-term traffic model, with little upfront fees. More importantly Directories are indexed by search engines regularly, and the websites within them are seen by the search engines often. Our “Directory Inclusion Service” incorporates some of the most popular directories on the Internet.

Hand chosen, these directories are known to contribute traffic and link popularity to our clients’ websites. We will create multiple titles, and descriptions to use when registering with each directory, and will determine the most relevant section within each directory in which to submit your website. This process is performed manually for each directory.

There are two types of Directories:

Non Fee-Based General Web Directories

Fee-Based Web Directories:

* Blogs: The blog movement on the Internet over the past 2-3 years has generated an amazing amount of buzz and viral message networking on all kinds of topics.

Image Web Solutions’ Blog Reviews™ service enables our clients to jump on the blogosphere bandwagon. Our partnership network of over 50,000 bloggers allows us to work closely with these bloggers to see that the client’s company is found online throughout these various blog websites.

* Articles: Search engine friendly articles with dense title tags need to be written and structured properly in order to make it easy for the users to read.

The content should be rich and contain freshness to give enough reasons to the readers to revisit the site.

* Search Engine Submission: It is a part of getting the website on search engines. Image ensures website promotion through professional search engine submission. We submit websites to thousand of search engines including the smaller names.