What Is Google Analytics

Google Analytics is a free service offered by Google that generates detailed statistics about the visitors to a website. This website uses Google Analytics, a web analytics service provided by Google, Inc. (”Google”). Google Analytics uses “cookies”, which are text files placed on your computer, to help the website analyze how users use the site. Users can define and track conversions, or goals. Goals might include sales, lead generation, viewing a specific page, or downloading a particular file. By using this tool, marketers can determine which ads are performing, and which are not, as well as find unexpected sources of quality visitors. The information generated by the cookie about your use of the website (including your IP address) will be transmitted to and stored by Google on servers in the United States .