Digital marketing is the practice of promoting products and services using online distribution channels to reach consumers in a timely, relevant, personal and cost-effective manner.
Containing some, but not all, of the techniques that fall under the category of Internet Marketing, digital marketing encompasses all aspects of modern life that include a digital component. These can, and often do, include items such as mobile phones, sms/mms, email,rss, podcasting, Instant Messaging, web sites, banner ads, iptv, digital outdoor and others.
Previously seen as a stand-alone service in its own right, it is frequently being seen as a domain that can and does cover most, if not all, of the more traditional marketing areas such as Direct Marketing by providing the same method of communicating with an audience but in a digital fashion.
Filed under: Internet Marketing India, SEO Services
