FeedBurner

FeedBurner is a web feed management provider launched in 2004.

FeedBurner provides custom RSS feeds and management tools to bloggers, podcasters, and other web-based content publishers. Services provided to publishers include traffic analysis and an optional advertising system. Though it initially was not clear whether advertising would be well-suited to the RSS format, authors now choose to include advertising in two-thirds of FeedBurner’s feeds. Published feeds are modified in several ways, including automatic links to Digg and del.icio.us, and “splicing” information from multiple feeds. FeedBurner is a typical Web 2.0 service, providing web service application programming interfaces (APIs) to allow other software to interact with it. As of October 5, 2007, FeedBurner hosted over a million feeds for 584,832 publishers, including 142,534 podcast and videocast feeds. On June 3, 2007, FeedBurner was acquired by Google Inc., for a rumored price of $100 million.

On August 15, 2008, Google completed migration of Feedburner into its group of services. Publishers who have completed migration will access Feedburner via feedburner.google.com

Web 2.0: Compact Definition?

“Web 2.0 is the network as platform, spanning all connected devices; Web 2.0 applications are those that make the most of the intrinsic advantages of that platform: delivering software as a continually-updated service that gets better the more people use it, consuming and remixing data from multiple sources, including individual users, while providing their own data and services in a form that allows remixing by others, creating network effects through an “architecture of participation,” and going beyond the page metaphor of Web 1.0 to deliver rich user experiences. “

What Is Google Analytics

Google Analytics is a free service offered by Google that generates detailed statistics about the visitors to a website. This website uses Google Analytics, a web analytics service provided by Google, Inc. (“Google”). Google Analytics uses “cookies”, which are text files placed on your computer, to help the website analyze how users use the site. Users can define and track conversions, or goals. Goals might include sales, lead generation, viewing a specific page, or downloading a particular file. By using this tool, marketers can determine which ads are performing, and which are not, as well as find unexpected sources of quality visitors. The information generated by the cookie about your use of the website (including your IP address) will be transmitted to and stored by Google on servers in the United States .

Tips For Making Search Engine Friendly Website

Search Engine Optimization can help your site rank higher in search engines. If your website is not designed in a search engine friendly way then you surely be loosing some high quality traffic for your website. Here are some design tips you can take care of while your are making a search engine friendly website.

1. Use Keyword Phrases - Keyword Phrases are very important for a page to rank higher. If you have a high density for a particular Keyword Phrase in your website, they will get high SE rankings.

2. Take Care of Keyword Positions - Keyword Positions is as important as keywords themselves. You should take care of having your most important keyword phrases within the first paragraph as many times as possible.

3. Bold your Keywords - Search Engines gives higher weight to the words that are either in Bold tags or Headings tags. So, try to have your important Keyword Phrases in bold or heading tags for higher SE rankings.

4. Keep Away From Frames – A potential problems that most of the Search Engine spiders are facing is dealing with iFrames and Frames. So, try to keep away from them as much as possible.

5. Never Have a Fully Flash Based Website - Although Flash based websites are much more attractive and interactive than the normal HTML based websites yet they have a major disadvantage in terms of Search Engine Rankings. The content you have in a Flash movie are not indexed in search engines. So, just try to keep your text away from Flash and you don’t have to worry about it.

6. Add a Site Map of your website - Never forget to do this as this can really help your site pages to be indexed in Google as quickly as possible and make sure that Google don’t misses any one of the pages on your site.

7. Take Care of Link Structure - Although site map helps Google to find your web pages but you must have a good link structures so that Google can easily crawl deep linked pages on your website easily and quickly.